Marketing Tips

Overview: This article will give you all the tips you need to market yourself and your workshops so you can grow on Klatch!

Developing Your Brand

Developing your brand is extremely important to growing on Klatch and becoming more successful with each successive workshop. There are several key factors to developing your brand to keep in mind as you move forward with marketing your workshop:

Maintaining a consistent plan and appearance for your brand. Knowing how you want to portray yourself will help your audience connect with you and have a clear idea of who you are and what you do.
Know your audience. It is important to know who your audience is and appeal to them through marketing and content.
Know your market and find what makes you unique. It is important to differentiate yourself from others in the market to appeal to your audience and provide a new experience.

The Klatch blog provides comprehensive information and steps on how to develop your brand and grow your audience. Check out some of our articles on developing your brand below:

Content Marketing

Content marketing is one of the most important factors in attracting new audiences to your workshops. When thinking about content marketing it is important to take into account a couple portions of your current marketing plan:

Headlines - Improving your headlines can improve how many people you reach and ultimately increase sales.
Conciseness - Making sure that your content is clear and easy to understand (avoid jargon or technical terms) will allow a larger audience to understand your point and provide value to your workshop.
Urgency - It is important to include urgent calls to action to urge viewers to check out your workshop and interact.

For more tips on content marketing and how to personalize your marketing to your audience check out the articles below:

Email Marketing

Email marketing may seem old fashioned, but it is an amazing way to reach out to your audience and market your workshop. Creating a good email will open a new avenue to reach potential learners and drive up both awareness and sales for your workshop. When going into email marketing it's important to keep the following things in mind:

Subject Lines - Subject lines are what determines whether your email is opened or ignored. Developing an effective one is the key to effective email marketing.
Conciseness - While it may seem like a good idea to give the viewer as much information as possible, that's actually counterintuitive. Keeping your emails concise and getting your message across without being too long is key to getting the viewer's attention.
Hooks - Hooks will determine whether the reader becomes interested in learning more about your workshop or simply clicks off and moves on with your day.

Klatch has already though this through and included some amazing guides for how to perform effective email marketing. Check out these useful resources below:

Social Media

Social media is the one of the easiest and most effective ways of marketing, especially in this day and age. Taking advantage of this tool properly is the key to gathering large, diverse audiences. Some of the key factors in social media marketing are the following:

Shoutouts - Shoutouts are very important on social media and can get your workshop noticed by audiences you never imagined. Finding an influencer to give you a shoutout is an amazing way to build awareness for your workshop.
Connect with your audience - Using social media to connect with your audience is a very useful tactic that will help increase engagement and drive up awareness for your workshop.
Social media trends - Taking advantage of social media trends is key to maximizing visibility for your workshop. Finding trends that align with your workshop and brand can be a useful tool to attract new audiences.

Klatch has provided you with multiple articles built to help you become an expert on social media marketing. Check out these articles to get started: